DUOVÉ

P&L · MARGIN CALCULATOR

How to use this

Type your real numbers into the gold boxes on the left.
The right side updates instantly — no save button, just watch it change.
Each card is a way to sell Duové; the big number is profit per bottle after every cost.
Colors tell the story: green = healthy, amber = thin, red = losing money.
Try changing the Marketing commission % to test different splits between us.

💡 The example numbers are just placeholders — swap in the real ones from the intake form.

What it costs to put one 750ml in a box. Edit any number.

Total COGS / bottle$0.00

Retail price (MSRP)

Wholesale price

Local direct price

Marketing commission % of retail
Fulfillment / shipper fee % of retail
Payment processing % of retail

Profit per bottle after every deduction. Brightest card = best margin.

DTC Online
(our store)

Sells at $0
– marketing cut $0
– fulfill+fees $0
– COGS $0

Distributor /
Wholesale

Sells at $0
– COGS $0

Local Direct
(bar / store)

Sells at $0
– COGS $0

Marketing $ per bottle

Target / month

Bottles/mo to hit target

If we sell / month

→ Marketing income / mo

→ Brand net / mo (DTC)

Wine vs Tequila — online reach

Tequila (spirits)	Ships DTC to ≈ 11 states. Big ones reachable: CA, NY, DC. Your 30% works in those ~11.
Wine	Ships DTC to ≈ 48 states (incl. TX, FL, IL, GA…). MI allows wine DTC. Your 30% works in ~48.
Takeaway	Same network + influencers on the wine reaches ~4× more states legally. Tequila = premium hero, wine = volume engine.

Example numbers loaded — swap in Duové's real costs and it's your live P&L.